🛍️ Merchandising Process

Overview

📊 Merchandising Inputs (Data & Analysis)

▶️ Past Performance

▼ Past Performance Data Sources

• eFlorist Merchandising Reports

• Teleflora Merchandising Reports

• Partner Marketing Reports

• Day-over-day ranking variance

• Tableau reporting:
• Card Type
• Merchandising performance
• Categories

• Product sell-through data

• Bouquet publication tracking

• CPF product performance

▶️ Present State Analysis

▼ Current Merchandising Inputs

• Everyday container offerings

• Products per shop

• TUIIPS rules

• A/B testing results

• Competitor website insights

▶️ Future Planning Inputs

▼ Future Merchandising Inputs

• New bouquet information

• Resource guide updates

• Flowers & magazine features

🗓️ Merchandising Execution (Systems & Workflow)

▶️ Scheduling & Planning (MyTF + eSAT)

▼ Scheduling & Occasion Planning

Tools Used:

• MyTF

• eSAT

• Excel / JPG (for editing + uploads)

Key Activities:

• Maintain calendar & news updates

• Manage occasion schedules

• Align campaigns across systems

▶️ OC (Oracle Commerce) Configuration

▼ OC Configuration (Site Setup)

Occasion Table Management

• Maintain concatenated files

• Edit files (Dreamweaver)

• Generate Excel files

Navigation Setup

• Top navigation:
• Main occasions
• Dropdown menus:
• Occasions
• Flowers

• Incoming occasions

• Best sellers:
• Occasions
• Flowers

• Merchandising highlights

▶️ Campaign Execution

▼ Campaign Setup & Execution

Campaign Calendar

• Managed in eSAT

• Synced with OC

Homepage (HP)

• Desktop + Mobile

• Sidebar updates

Category Pages

• Desktop + Mobile

• PDP (Product Detail Page)

• Tiles

▶️ Email & Promotion Alignment

▼ Email + Deal of the Day Execution

Email Campaigns

• Calendar maintained in:
• eSAT
• MyTF

• Campaign execution in OC

Deal of the Day

• Managed in OC:
• PDP updates
• Thumbnail updates