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TeleFlora Holiday Schedule

Breakdown of TeleFlora Holiday Schedule

Org & Responsibility Matrix (Post–Mother’s Day)

🎯 PurposeThis page defines clear ownership, structure, and responsibility across eFlorist Support to reduce ambiguity, improve workload balance, and clarify escalation paths.

Set up Coupon Codes

Standard operating guidance for customer support teams to validate and maintain coupon codes in CO77.2, ensuring accurate setup and smooth customer communications.

SOP - Setting up new holidays for sale

Operational guide for eFlorist Support to set up, renew, and validate holiday Email Plus campaigns in Outlaw.

FAF Setup for eFlorist Members

This guide provides step‑by‑step instructions for adding eFlorist websites to Teleflora’s paid Find‑A‑Florist (FAF) plans. It walks you through verifying URL setup, selecting the correct FAF plan, configuring resident and additional cities, and applying Platinum or Gold listing settings. Use this SOP to ensure FAF listings are created accurately and consistently for all eligible eFlorist members.

Basic vs Advanced eSAT Training

Changing Background & Layout

This article provides step-by-step guidance on how to update an eFlorist website’s homepage layout and background using eSAT. It covers layout selection, theme customization, and best practices for previewing and validating changes to ensure the site reflects the florist’s preferred style and branding.

Important Links & Getting Started Information

eSAT Training Exercises

Call Recordings for Training

Approved Training Resources for Skill Development

Attendance, PTO, and Break Policies

Call Quality Scores

Communications and Systems Use Policy

Fire Drill Employee List

Lunch and Break Schedule

Microsoft 365 Multi-Factor Authentication

Teleflora Emergency Response Plan – Paragould

Teleflora Employee Handbook

The Wonderful Company COVID-19 Safety Policy

Time Off Requests in UKG

Birthdays

Roses Product List for Holiday Pricing

Site Skinny for Standard Templates

Procedure for Sending Files

AI Talking Points

A quick-reference guide to help Support Agents confidently and consistently answer florist questions about how AI is used in eFlorist and eSAT.

AI Offical Statement

Teleflora/eFlorist uses AI in practical, responsible ways to improve content quality, efficiency, and customer experience—while maintaining human oversight and supporting stronger digital outcomes for florists.

Release Notes: EF26.2

Release Notes: EF26.1

Release Notes: EF25.6

Release Notes: EF25.5

Release Notes: EF25.4

Release Notes: EF25.3

Release Notes: EF25.2

Release Notes: EF25.1

Release Notes: EF24.6

Release Notes: EF24.5

Release Notes: EF24.4

Release Notes: EF24.4

📄 Transmission Fee Credit SOP

Transmission Fee Credits (BL20 & AO50) Process transmission fee credits, determine eligibility, calculate accurate credit amounts, handle exceptions, and apply credits in Lawson.

New eFlorist site billing

Change of Ownership

This section outlines the required billing and service transfer steps when a website is moved from one shop account to another during a Change of Ownership (COO). It ensures all services, credits, and billing records are accurately transitioned to prevent duplicate charges or service disruptions.

HQ Cancel Rules

This SOP outlines the process for handling cancellation requests submitted by Andy Potter when a florist account/site is being cancelled

Cancel & URL Transfer Request Tracking

Track and manage cancel site requests and URL transfer requests received from Customer Advocacy, including assignment, escalation, tracking, and weekly

Hosting Cancellation Requests

This SOP outlines the process for handling florist requests to cancel their website hosting and the follow-up process once the request enters the cancellation workflow. Information below is based on Request for Hosting Cancellation.docx. [Request fo...ncellation | Word]

eFlorist Welcome Call SOP

All the information you’ll ever need to contribute to the knowledge base

🌼 eFlorist Welcome Call – Agent Cheat Sheet

This cheat sheet is designed to guide agents through consistent, high-impact eFlorist welcome calls. It ensures every florist understands they have a website, knows how to use it, and is aware of the key tools available to manage their business and drive sales. The goal is to increase engagement, build confidence in the platform, and eliminate knowledge gaps by clearly communicating core capabilities and support options during every call.

TeamFloral

Flower Clique

Business Partner

Bloomerang

Business Partner

T - Variables

Overview of eFlorist analytics tracking variables across the full purchase funnel, outlining expected values, page behavior, and key data patterns to support QA validation, troubleshooting, and reporting accuracy.

Holiday Prep

Merchandising Process

SETTING UP ROTATION OF TEMPLATES IN OC

Site Updates – Overview & Systems

Occasions Management

Campaign Management

Email & Promotion Alignment

End-to-End Execution Flow

Core Web Vital

Understanding Core Web Vitals & Website Performance

🌼 eFlorist Fraud Protection Program

📢 Overview The eFlorist Fraud Protection Program launches on Tuesday, July 7, 2026, providing 100% coverage for fraud-related chargebacks on qualified orders.

T-Variable

This table documents all eFlorist analytics tracking variables (t_ variables) captured across the customer journey—from homepage through order confirmation. Each row represents how a specific variable behaves based on page type, including its expected value and any relevant notes. The purpose of this dataset is to provide operational visibility into customer behavior, funnel progression, and order data, supporting troubleshooting, analytics validation, and product escalation workflows.

eFlorist Merchandising Operations

This knowledge base contains all recurring merchandising, seasonal category, campaign management, homepage, and asset maintenance procedures.

Seasonal Category Planning Calendar

Maintain the yearly seasonal merchandising roadmap and ensure category activations align with holiday schedules.

Holiday Product Placement in Everyday Categories

Place selected holiday products into evergreen categories to increase seasonal visibility.

Merchandising Highlights - NEW Badge

Apply "NEW" merchandising labels to newly launched seasonal products.