Talking Points
🌼 eFlorist Fraud Protection Program
📢 Overview The eFlorist Fraud Protection Program launches on Tuesday, July 7, 2026, providing 100% coverage for fraud-related chargebacks on qualified orders.
🌼 eFlorist Fraud Protection Program (Launch: July 7, 2026)
✅ Eligibility Requirements
To qualify for Fraud Protection, ALL of the following must be met:
- Payment is processed by Teleflora
- Payment is settled via:
- eFlorist site OR
- Teleflora POS
- Order is confirmed as delivered via:
- Teleflora POS OR
- Dove Plus
🟢 Who Is Eligible?
✔️ Eligible Florists
- Florists using:
- eFlorist
- Teleflora credit card processing on eFlorist
- ✅ Automatically enrolled starting July 7
🔴 Not Eligible
- Florists with eFlorist without Teleflora credit card processing
- Responsible for ALL chargebacks (fraud + non-fraud)
💡 Good News:
Once Teleflora credit card processing is added, florists are automatically enrolled
💳 PayPal Exceptions
🔴 PayPal Legacy
- ❌ Not eligible
- Payments processed directly through PayPal (not Teleflora)
🟢 PayPal Fast
- ✅ Eligible for Fraud Protection
- Used by 2,500+ florists
📦 Delivery Confirmation (CRITICAL)
⚠️ Orders MUST be confirmed as delivered to qualify for Fraud Protection
🖼️ Delivery Confirmation Example (Place Image #1 Below)
- Image shows:
- Delivery confirmation screen
- “Confirm Selected” action
- Order list with delivery statuses
Key Points:
- Mandatory requirement for coverage
- Applies specifically to eFlorist orders
- Easy + integrated into:
- DovePlus
- DovePOS
- ePOS
- RTI
📌 Reminder:
Delivery confirmation is now a required step for fraud protection eligibility
🛡️ Program Benefits
💰 Fraud Protection Coverage
- Teleflora covers 100% of fraud-related chargebacks
- Eliminates 91% of all chargebacks
📈 How This Improves Order Approvals
🖼️ Fraud & Authorization Flow (Place Image #2 Below)
This visual shows:
- Pre-authorization fraud filtering removes bad transactions
- Issuers gain trust in cleaner transaction traffic
- Approval thresholds improve
- Authorization rates increase
✅ Result:
- More approved orders
- Higher success rates
📈 Order Lift Opportunity
- Expected ~1% increase in order volume
- Driven by higher approval rates
👉 Win-win:
- No fraud chargebacks
- More successful transactions
💵 Pricing Update
- Credit Card Web Transaction Fee: → $0.60 per transaction (effective July 7, 2026)
📍 Statement Visibility
Florists can view transaction details in:
- CC Detail
- CC Summary
🖼️ Statement Example (Place Image #3 Below)
- Image highlights:
- Transaction fee column
- Example fee values (e.g., $0.35, $0.60)
- Batch processing details
📣 Dove Message (Customer-Facing)
Click to expand the full message
Guaranteed Fraud Protection
Introducing Teleflora’s eFlorist Guaranteed Fraud Protection Program! Effective July 7, 2026, every eFlorist order you receive comes with guaranteed fraud protection. Teleflora will cover 100% of the cost of any chargeback that results from credit card fraud.
The days of surprise and costly chargebacks from the credit card companies are gone. Qualifying florists include those with eFlorist that utilize Teleflora credit card processing.
Simply, settle your eFlorist credit card transaction through eFlorist or through Teleflora POS and confirm delivery. It’s that easy.
Teleflora eFlorist customers can now fulfill their eFlorist orders with confidence knowing that Teleflora will cover 100% of any fraud related chargebacks.
With the launch of the Guaranteed Fraud Protection Program, the Credit Card Web Transaction Fee is $0.60 effective 7/7/2026.
🧠 Key Takeaways (Quick Reference)
- ✅ Fraud Protection starts July 7, 2026
- ✅ Covers 100% of fraud-related chargebacks
- ✅ Requires:
- Teleflora processing
- Proper settlement
- Delivery confirmation
- ✅ PayPal Fast eligible / PayPal Legacy not eligible
- ✅ Expected 1% order lift
- ⚠️ Delivery confirmation = mandatory