Support
Changing Background & Layout
This article provides step-by-step guidance on how to update an eFlorist website’s homepage layout and background using eSAT. It covers layout selection, theme customization, and best practices for previewing and validating changes to ensure the site reflects the florist’s preferred style and branding.
Agent Script: Changing Background & Layout (Quick Reference)
🎯 When to Use
Use this when a florist requests updates to:
- Homepage layout
- Background / theme
- Overall website look and feel
🔑 Access eSAT
- Go to myteleflora.com → Click eSATOR
- Go to manage.eflorist.com and log in
🎨 Change Homepage Layout
Steps:
- Go to Merchandising Tab
- Select Homepage Settings
- Scroll to view layout options
- Select desired layout
- Adjust Featured Item Count
- Click Save Changes
- Click See it Live to confirm
🖼️ Change Background / Theme
Steps:
- Go to More Tab
- Select Site Theme
- Scroll to view available styles
- Select theme/style
- Click Save Changes
👀 Preview Changes
- Click “See it Live”
- Opens new tab with updated website
✅ Quick QA Checklist
🆘 Support
- Phone: 866-983-3932
- Email: eflorist@teleflora.com
- Chat: Available in eSAT
📚 Training Guide: Changing Background & Layout (Deep Dive)
✅ Overview
This process allows shops to customize their website’s visual layout, content structure, and branding style using eSAT. It impacts how products display, how customers navigate, and the overall look of the site.
🔑 Accessing eSAT (Detail)
- First-time users must create a login on myteleflora.com
- Returning users can:
- Access via eSAT Website Admin button
- Or go directly to manage.eflorist.com
🎨 Homepage Layout (What It Controls)
Changing layout affects:
- Product display style
- Banner and promotional placement
- Featured item sections
- Overall browsing flow
📐 Layout Options Overview
Available layout styles include:
- Impressions
- Checkerboard
- Immersion
- Carousel
- Showtime
- Spotlight
- Billboard
- Feature
- Hero
- Icon
- Lineup
💡 Each layout changes how content is visually prioritized and organized.
🧩 Layout Features Explained
Layouts may include:
- Rotating banners or image carousels
- Featured product sections
- Category highlights
- Custom HTML content blocks
- Navigation styling options
- Logo positioning (center vs left)
- Review Manager widget placement
⭐ Icon Layout (Special Case)
- Allows up to 4 icon callouts
- Used for value props like:
- Same Day Delivery
- Family Owned
- Secure Ordering
- Icons can be updated anytime without changing layout
🎯 Featured Item Count
- Controls how many products display on homepage
- Too many items = cluttered experience
- Too few = missed sales opportunities
💡 Recommendation: Stay within suggested limits unless requested otherwise
🎨 Theme / Background (What It Controls)
Themes change:
- Background imagery
- Visual tone of site
- Branding feel
🎨 Theme Options Examples
- Macro
- Illustrated Flowers
- Vintage
- Earthy
- Architectural
- Craft
- Regional
- Minimal
- Seasonal
💡 Themes do not change layout structure, only visual style.
⚠️ Common Mistakes / Troubleshooting
Changes not showing:
- Confirm Save Changes was clicked
- Use See it Live instead of main tab
Layout looks off:
- Check Featured Item Count
- Verify compatibility with selected layout
Florist unhappy with result:
- Remind them layouts can be changed at any time
- Offer alternative layout recommendations
✅ Best Practices for Agents
- Always preview changes with customer expectations in mind
- Confirm if customer wants:
- More products visible
- Cleaner look
- More promotional space
- Suggest layouts based on need (if unsure)
💡 Coaching Tip (For Your Team)
When agents are unsure what layout to recommend:
- “Cleaner / modern” → Spotlight, Immersion
- “More products” → Impressions, Lineup
- “Promo-driven” → Carousel, Billboard