Basic vs Advanced eSAT Training

eSAT CMS Training Guide

Florist and Agent Reference

ℹ️

Legend

  • ✅ Basic = Standard eSAT training scope
  • ⚠️ Advanced = Agent guided only

Overview

This guide is a shared reference for florists and agents using the eFlorist CMS.

Sections are split into Basic and Advanced so scope and expectations are clear.


Basic vs Advanced at a Glance

✅ Basic

Day to day tools covered in standard eSAT training.

  • Merchandising
    • Homepage, categories, products, add-ons
  • Content Management
    • Pages, announcements, checkout messaging
  • Marketing
    • Emails, promotions, reviews, rewards
  • Reporting
    • Dashboards, orders, refunds, performance
  • Store Operations
    • Delivery setup, images, site theme

⚠️ Advanced

Configuration and system level tools. Agent guided only.

  • Merchandising
    • Product logic, attributes, layouts
  • Content Management
    • HTML, forms, head elements, modals
  • Marketing
    • Campaigns, SEO structure, URLs
  • Reporting
    • Tracking codes and advanced reporting
  • Store Operations
    • Checkout behavior, navigation, delivery rules

When to Contact Support

Contact your agent or support for:

  • Checkout configuration changes
  • Site navigation changes
  • SEO changes including meta tags or URLs
  • Tracking tags or site wide custom tags
  • Delivery rules affecting ordering or coverage

Basic Training

Merchandising

Homepage

  • Homepage Customization
  • Homepage Settings
  • Products and Messaging

Categories

  • Category Management
  • Collections

Products

  • Product Management
  • add-ons
  • Deal of the Day

Content Management

Pages

  • About Us
  • Blog
  • Help Page

Messaging

  • Announcements
  • Checkout Messaging
  • Outgoing Product Messages
  • Social Media Setup

Marketing and Promotions

Emails

  • Email List Management
  • Marketing Email Management

Promotions

  • Promotion Codes
  • Review Management
  • Rewards Program
  • Website Chat Widget

SEO Basics

  • About Us Page
  • Footer Management

Reporting

Performance

  • Dashboard
  • Orders and Traffic
  • Top Products
  • Top Referrals

Lookups

  • Order Lookup
  • Refunds Lookup

Store Operations

Delivery

  • Delivery Days and Times
  • Delivery Fee Management

Site Design

  • Image Management
  • Site Theme

Payment FAQs

  • Apple Pay
  • PayPal Fast
  • Google Pay
  • Paze

Advanced Reference

Merchandising

Categories

  • Category Settings
  • Sympathy Page

Products

  • General Product Settings
  • Product Attributes
  • Product Types
  • Merchandising Icons
  • Product Page Settings

Content Management

Pages

  • Custom HTML Pages

Advanced Content

  • Custom Forms
  • Document Head Elements
  • Modal Management

Wedding Pages

  • Flowers Page
  • Galleries
  • Landing Page
  • Products Page

Marketing and Promotions

Emails

  • Email Settings
  • Custom Email Program

Marketing

  • Marketing Campaigns

SEO

  • Site Map
  • Site Meta Tags
  • URL Management

Reporting

Advanced Reports

  • Promotion Codes Reporting
  • Source Codes
  • Email Campaigns
  • Online Search Marketing

Reporting Admin

  • Site Wide Custom Tags

Store Operations

Settings

  • Checkout Configuration
  • Employee Permissions
  • Search Term Management
  • Site Navigation

Delivery

  • Drop Shipping Setup
  • Order Blocks
  • Location Areas
  • Store Locations

Site Design

  • Site Footer Manager

Training Notes

  • Always start with Basic
  • Clearly state when entering an Advanced section
  • Document changes made on the florist’s behalf
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