Product Documentation
T - Variables
Overview of eFlorist analytics tracking variables across the full purchase funnel, outlining expected values, page behavior, and key data patterns to support QA validation, troubleshooting, and reporting accuracy.
💡 eFlorist Analytics Tracking SOP — Key Variables & Behavior
🔑 Global Constants (All Pages)
✅ These values should always remain consistent
- t_parent →
eflorist US(Brand parent)
- t_parentid →
00000001
- t_lang →
english
- t_region →
US
- t_currency →
USD
- t_account →
efloristcom,00001111(Adobe report suite + TFID)
- t_tfid →
00001111
- t_partnername →
SSL Flower Shop with Translation
- t_s_code_URL →
vendor/.../s_code.js
🌐 Page Context & Classification
📌 Defines how pages are categorized in analytics
- t_page_name
- Home →
Home - Category →
Flowers - Product →
Product Details: Teleflora's Blue Belle Bouquet - Checkout →
Checkout: [Step Name]
- t_channel
- Home / Category / Product → Page-specific
- Checkout →
Commerce
- t_page_type
- Product →
Product Details - Checkout →
Checkout
- t_page_layout
- Home → Immersion Layout
- Product → PDP Layout
🧠 Session & Visitor Context
📊 Used to understand user behavior across sessions
- t_lastvisit
- Home →
23 Days - Others →
Less than 1 Day
- t_startofsession
- Early funnel →
11:00AM - Late funnel →
11:30AM
- t_dayofweek →
Wednesday
- t_typeofday →
Weekday
- t_customerid → (empty)
- ⚠️ Indicates guest checkout usage
🛒 Funnel Progression (Critical Tracking)
🔥 Primary indicator of user journey
- t_events
- Product →
prodView - Cart →
scOpen, scAdd - Delivery →
scCheckout - Billing →
event18 - Confirmation →
purchase
👉 Key Highlight:
This is the single most important field for funnel validation
🌸 Product Data Behavior
⚠️ Important transformation happens here
- t_product_name
- Product → String
- Cart+ → Array
- t_product_id →
T26M200A
- t_product_unit_price
- Product →
49.99 - Cart+ → Array format
- t_category
- Product →
Flowers - Cart+ →
["Flowers"]
👉 Key Highlight:
✅ Product data converts to arrays at Cart stage
💰 Pricing & Financials
💡 Fully populated only late in funnel
- t_subtotal →
68.49
- t_totalprice
- Cart/Delivery →
[68.49] - Billing →
68.49
- t_tax →
2.5
- t_servicefee →
11.0
- t_yousaved →
0 / -0
👉 Key Highlight:
⚠️ Most financial values are NOT reliable until Billing
🎁 Promotions & Discounts
🚫 No promotions applied in this run
- t_promo_code → (empty)
- t_coupon_code →
[]
- t_discount →
[]
- t_promocode →
undefined - ⚠️ Duplicate field (unused / legacy)
🚚 Delivery & Checkout Behavior
- t_upgrade →
["Standard"]
- t_priorityprocessing →
[""](not selected)
- t_product_category →
["Flowers"]
- t_selectflorist
- Billing → Populated
- Confirmation → Cleared
💳 Billing & Order Completion
✅ Final order confirmation data
- t_order_id →
ef7254281206
- t_order_payment_type →
["HouseAccount"]
- t_billing_zip / t_receiver_zip →
73112
- t_deliverydate →
["2026-05-13"]
- t_prodquantity →
["1"]
🔍 Search & PDP Extended Variables
📊 Conditional / not always present
- t_searchterm
- Value →
${vSearchTerm} - ✅ Fires ONLY on Search Results page
▶ PDP Advanced Variables (Not observed)
- t_availability
- t_flowertype
- t_flowercolor
- t_productcategories
- t_availablelocations
👉 Key Highlight:
⚠️ These values are not consistently firing
🧩 Refinement / Filter Tracking
- t_refinement_type → Populated on click
- t_refinement_attr → Populated on click
- t_prodFind →
""